Thrifty Car Rental
Thrifty was founded in 1958. In 1987, the company completed an initial public offering of common stock and was acquired two years later, in 1989, along with Dollar Rent A Car, by Chrysler Corporation. In late 1997, Chrysler divested Thrifty and Dollar in an initial public offering as part of the Dollar Thrifty Automotive Group, Inc. (NYSE: DTG). In December 2002, DTG unveiled a new corporate platform; previously functioning as two separate operating companies (Dollar Rent A Car Systems, Inc. and Thrifty, Inc.), DTG now operates as a single company while continuing to support and grow both of its two strong brands independently.
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Thrifty Car Rental is one of the largest car rental companies in the world and is a wholly owned subsidiary of Dollar Thrifty Automotive Group, Inc. (NYSE: DTG).
In 2007, Dollar Thrifty Automotive Group, Inc. (NYSE: DTG), parent company of the Thrifty and Dollar Rent A Car brands, had an average fleet of 148,180 cars in the U.S. and Canada.
Through corporately-owned and franchised stores, the company operates more than 1,000 locations in 70 countries.
Thrifty is one of the most widely recognized brands in the travel industry which caters to cost-conscious business and leisure travelers.
Thrifty is a value-oriented car rental company that has a significant presence both in the airport and local car rental markets, a marked difference from many of its major competitors who focus almost exclusively on the airport market. In the U.S., approximately 80% of its business is focused on the airport market, 20% in the local market.
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