Hotel The Pure

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Based on the principles of flowing space characteristic of lofts, Frankfurt’s design hotel The Pure is a study in monochromatic relief from urban stress. The lobby, breakfast room, bar and lounge form one continuous space known as the "Living Room". White leather, Thassos marble, white lacquer and light grey flooring act both as design statements and as calmatives, creating a virtually distraction-free visual environment.

Conceived to highlight the natural rhythms of the day, The Pure’s lighting and music mutate from morning to night: morning features soft illumination and music to create calm, while at night the energy is bumped up by a vibrant orange-themed lighting scheme. The Pure Patio, outfitted in Timbertech decking, features oversized beanbags lounging areas, fountains, bamboo, and stairs designed for sitting and conversation, rather than climbing. Guestrooms continue the theme of openness, with minimalist lines and easy-on-the-eyes light fabrics, oak parquet and partial-glass bathrooms. However minimalist in concept, the execution is a relaxing, warm environment where guests can concentrate on what really matters.


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Hotel The Pure
Niddastrasse 86
Frankfurt am Main Germany 60329

Contact Form
00 800 37 46 83 57

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