Pacific Asia Travel Association

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Founded in 1951, the Pacific Asia Travel Association (PATA) continues to be the leading authority, advocate and catalyst for the responsible development of Asia Pacific’s travel and tourism industry.

PATA's uniquely structured organisation has helped unite the many facets of tourism in the region. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to a global network of PATA chapters.

The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with PATA’s private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region.

Even with the clarity of vision that hindsight provides, it would be difficult to imagine a better time to have started the Pacific Interim Travel Association than that chosen by the organisers and 91 delegates to the First Pacific Area Travel Conference in 1952. They had displayed an uncanny sense of timing in addressing an issue whose time had come, which, in the largest sense, was developing travel to the Pacific region.

By the early 1950s those who had an interest in the region were facing a tremendous range of opportunities. In 1952, commercial use of the jet airplane was still several years away and so was the explosion in Pacific travel that would occur in the 1960s. However, the Pacific Area Travel Conference of 1952 began to lay the essential foundation for the boom years to follow.

Fast forward to the present and travel and tourism is viewed by many notable economists to be one of the great growth industries of the 21st century. The Pacific Asia Travel Association (PATA)’s advantage is that it continues to influence the direction the industry takes through its unique membership structure of public-sector tourism organisations; air, land and sea carriers; and organisations engaged in the production, distribution, financing, consulting, educating and other technical aspects of the travel industry.

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Pacific Asia Travel Association
Unit B1, 28th Floor, Siam Tower, 989 Rama I Road, Pathumwan
Bangkok 10330

Contact Form
+66 (0)2 658-2000
+66 (0)2 658-2010

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